the movies get a boost

December 2010 saw the launch of Pakistan's first digital 3d cinema-Atrium Cinemas.This is a huge boost for Pakistani cinema which has been experiencing a slow but steady revival since the Universal cineplex opened in 2002 Atrium cinemas is the brain child of nadeem mandviwalla :Mandviwalla is the owner of lahore's DHA cinema,his family owns karachi's famed Nishat cinema and his company.Speaking of the feasibility of opening a state of the art cinema with fairly hefty ticket prices(Rs500 for a 3D movie and Rs300 for 2D film),Mandviwalla says that despite the fact that conventional cinemas have been very few takers."Cinema-goers want quality content and a good environment,and that is what we aim to provide."